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Salla Seppä Sirte Pihlaja

What do you do when the rules of the game change around you? - interview

A Talk by Sirte Pihlaja and Salla Seppä

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About this Talk

The event industry is facing unprecedented challenges due to covid-19. In this speech Mrs. Salla Seppä, Chief Customer Experience Officer in Nordic Business Forum, will share insights into how her company - a business and leadership seminar organiser - has adapted to the new reality and how this transformation is impacting her own role and priorities as a CX leader.

See also these!

  • “Leaders Who Change the World - Behind the Scenes of Nordic Business Forum” documentary (full 45-min version of the documentary on YouTube):

  • Full premiere of the NBForum documentary with panel discussions about the state of the event industry followed by the NBForum documentary showing, and ending with a discussion with the main characters of the documentary: Executive Producer and Co-founder of NBForum Hans-Peter Siefen, #NBForum2019 Speaker Contest Winner Anssi Rantanen and Chief Customer Experience Officer of NBForum Salla Seppä:

  • After movie from #NBForum2019 event (NBF latest physical event):

  • Nordic Business Forum company website:

About The Speakers

Sirte Pihlaja

Sirte Pihlaja

CEO, CCXP, Best-Selling Author, International Keynote Speaker, Trained LEGO Serious Play Facilitator, Shirute

Sirte Pihlaja's purpose in life is to make people HAPPY. She helps organisations become the best version of themselves, both vis-a-vis their customers and employees. She is a highly skilled and internationally known CX/EX advisor, keynote speaker, community creator and global #1 best-selling author, who was recently recognised as TOP 150 Global Customer Experience Thought Leader. Her main passion is to spark creativity in people through LEGO Serious Play.

Salla Seppä

Salla Seppä

Chief Customer Experience Officer, Nordic Business Forum

Nordic Business Forum and Salla Seppä with her team were awarded the “Customer Experience of the Year” award by CXPA Finland in 2018. Salla is a sought-after speaker, expert and contributor in the field of customer experience and also co-authoring a book on B2B customer experience (to be published by Alma Talent in early 2021). Before joining Nordic Business Forum in 2016, Salla worked for 15 years in brand and marketing roles at Nokia and Microsoft.