The ROI of CX. How to convince top-management and stakeholders to invest into customer and customer needs (in Russian)
A Talk by Nina Guybennet (CX Lead, Tele2)
About this Talk
- Correlation between NPS and market growth
- Why promoters are the most valuable asset of the company
- How to measure the quality of service in financial terms?
- How to put customer in the center of all decisions
This talk will be in Russian.