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The changing role of the CX leader

A talk by Michelle Badenhorst
Customer Experience Lead and Business Coach, Map & Key

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About this talk

As a Customer Experience leader, you need to become a Trusted Advisor to your organisation. The scientist Baruch Fischhoff recently stated “…trust building activities can enable organizations to get out in front and stay ahead of the problem.”

Michelle Badenhorst

Michelle is a Certified Customer Experience Professional (CXPA) and Certified Professional Coach. She is also a two times best-selling co-author of ‘Customer Experience’. Michelle’s purpose in life is to empower people to think differently. Her corporate passionate is to enable businesses to think differently about who they are – and who they can be – in the context of the transformed customer experience.

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