Marketing and CX relationship in education and business

Marketing is a long standing discipline within many academic courses, but now it is time to evolve and progress even further. Understanding customers’ needs, behavior, motivation and how to make them loyal as well as success factors for competitiveness are always under central concern of marketers, meanwhile most of these topics are closely connected with Customer Experience. The cooperation and reciprocal complementation between marketing and CX is the best way for solving customer centricity and ompetitiveness problems. We will discuss how the MBA programm at the Russian-Armenian University now merges the two topics.