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Housing of tomorrow – inspired by ethnography

A talk by Anna Tapio
CEO, Housing Fair Finland

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About this talk

Ethnography and other new methods have been “bubbling under” as new, not yet so widely used, ways to gather customer insight. In her presentation, Anna Tapio presents how Housing Fair Finland has stepped into their visitors’ shoes to gain new insight for improving the visitor experience and for the use of strategic business development – in a new normal where peoples’ expectations and choices on both housing and visiting an event are transforming.

Anna Tapio

CEO of Housing Fair Finland

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