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Customer centric culture – the only sustainable competitive advantage

A talk by Olga Guseva
Founding partner, Integria

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About this talk

· Why now is the right time to invest into culture. · Why working with customer-centric culture is so difficult? · How to measure and manage culture. · Where to start and how to make efficient investments.

Categories covered by this talk

Olga Guseva

Founding partner of Integria Consult, CXPA authorized trainer, first CCXP in Russia, judge of International CX Awards, European CX Awards, CX World Awards, CX Leader of the Year, co-author of Amazon bestsellers Customer Experience and Customer Experience II

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