Behavioral Science/Behavioral Finance
About this talk
How the Smartest Brands Are Talking About Covid. The pandemic has turned a fun afternoon of shopping into a potentially life-threatening activity. Pandemic-related CX has badly misjudged what customers want from brands right now. Messaging is awash with inauthentic concern and exploitation. Behavioral finance researcher Graeme Newell reveals how smart brands are building life-long connections through a deep understanding of how frightened people shop.