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Omid Asgari

A Golden Triangle on Your X in Digital Transformation Era - UX, CX and BX

A Talk by Omid Asgari (Founder & CEO, DCG Lab)

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About this Talk

Digital transformation is the synthesis of digital technology into all business areas, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. However, if you ignore a golden triangle, you will be lost in your digital transformation journey. Thanks to neuroscience and behavioral science, we can decode our customer behaviors looking at our business with three lenses: UX, CX, and BX.

We will discuss how the golden triangle on Experience can change your mindset in post-COVID, where we must change. Otherwise, we will die sooner or later.

About The Speakers

Omid Asgari

Omid Asgari

Founder & CEO, DCG Lab

Keynote Speaker, Lecturer, Trainer, Consultant in Neurobranding, Neuromarketing and Neuroleadership 10 + years of Neurobranding Experience 10 + years of academic experience