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Sirte Pihlaja

CEO, CCXP, Best-Selling Author, International Keynote Speaker, Trained LEGO Serious Play Facilitator, Shirute Sirte Pihlaja's purpose in life is to make people HAPPY. She helps organisations become the best version of themselves, both vis-a-vis their customers and employees. She is a highly skilled and internationally known CX/EX advisor, keynote speaker, community creator and global #1 best-selling author, who was recently recognised as TOP 150 Global Customer Experience Thought Leader. Her main passion is to spark creativity in people through LEGO Serious Play.

About this speaker

Sirte Pihlaja (CCXP, Trained Facilitator of LEGO® SERIOUS PLAY®) is the CEO of Shirute, the first customer experience agency in Finland. She is an internationally recognised CX/EX expert, coach, keynote speaker, designer and strategist with over 25 years of experience in advising large corporations and brands in various industries and countries.

Sirte is the leader of CXPA's Finland network, member of the International Advisory Committee and one of the Association's Founding Members. She was one of the first Europeans to have been certified as a CCXP.

Sirte has written two books on CX. Her most recent book is the globally best-selling Customer Experience 2, co-authored by 24 highly experienced international CX professionals.

When Sirte is not playing with LEGO bricks with her clients, she is passionately championing CX in the Nordics or South-East Asia and beyond, and is a familiar face in international CX Awards juries and conference stages.

Sirte was recently recognised as a TOP 150 Global Customer Experience Thought Leader. The CXPA has also awarded her the Extra Mile Award.

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Fireside Chat: The CX movement meets tomorrow’s challenges

Jeanne Bliss Sirte Pihlaja

Pre-show Networking

Sirte Pihlaja Olga Potaptseva Ian Golding


Sirte Pihlaja Olga Guseva Olga Potaptseva Michelle Badenhorst Greg Melia Laura Tengerdi

Take a break

Olga Potaptseva Sirte Pihlaja

Welcome to CXPA Finland CX Day 2020 - Customer Award Finland

Sirte Pihlaja

Get Ready, Get Serious, PLAY!

Sirte Pihlaja

What do you do when the rules of the game change around you? - interview

Sirte Pihlaja Salla Seppä

Wrap up & Local Networking (Finland)

Sirte Pihlaja