Shaun Smith is the founder of Smith+co, the UK based customer experience consultancy that has helped organisations create compelling customer experiences that achieve brand differentiation and customer loyalty. Smith+Co has worked with clients in a number of industries including retail, hospitality, financial services, travel and technology to name a few.
Shaun is co-author of five acclaimed business books. His latest book ‘On Purpose - Delivering a branded customer experience people love’ explores how consumers are increasingly favouring brands that have a purpose beyond profit.
Shaun has worked with senior executive teams in many sectors, spoken to audiences in 25 countries and appeared on CNN and CNBC. He is a former Fellow of the Professional Speakers Association and a Member of the Global Speakers Federation. He is a recipient of the PSAE (Professional Speaking Award of Excellence).