Laura has over 25 years of experience in brand marketing, customer marketing and customer experience, managing global and local brands and background in both B2B and B2C roles. She has a deep knowledge of a wide range of industrial sectors too. Her key qualities include a true enjoyment of developing strategies, or putting a fresh face on an already established brand. She is a big believer of the thought ’Customer First’, that mindset she mastered during the many years she spent as a senior leader in the Central-European Organisation of Unilever. Later in GE Capital and Budapest Bank she expanded her belief with putting employees in the forefront too.