Jeanne Bliss is affectionately called the godmother of Customer Experience. She speaks with us today from her deep knowledge gained from 35 years transforming companies. She’s led companies to earn 98% loyalty rates, across 50 000 person organizations. Having worked at Lands’ End, Coldwell Banker, Allstate and Microsoft Corporations, Jeanne is considered the pioneer of the chief customer officer role, and an architect of the Customer Experience movement that has impacted all of our work. She is a five time Chief Customer Officer, a four time best-selling author, and co-founder of the Customer Experience Professional’s Association (CXPA).